Activities —
Collaborated with Bethany Gillingham (web designer) to establish the visual direction and design framework, created supporting visual content such as background textures and image treatments, designed graphic elements and layouts for internal web sections.
Drivers —
The website needed to reflect Kobay's technical expertise, reliability, and reputation in the automotive manufacturing sector.
Must serve as a credible reference point for potential clients visiting after a sales meeting or trade show.
Integration of plant locations, services, and parts information in a concise but visually engaging format.
Alignment with the company's brand refresh and print marketing materials for consistency and impact.
Collaborated with Bethany Gillingham (web designer) to establish the visual direction and design framework, created supporting visual content such as background textures and image treatments, designed graphic elements and layouts for internal web sections.
Drivers —
The website needed to reflect Kobay's technical expertise, reliability, and reputation in the automotive manufacturing sector.
Must serve as a credible reference point for potential clients visiting after a sales meeting or trade show.
Integration of plant locations, services, and parts information in a concise but visually engaging format.
Alignment with the company's brand refresh and print marketing materials for consistency and impact.
Client Overview —
Kobay Enstel Limited, founded in 1987 by Kaz Kobayashi, Kobay has deep ties to Japan. As a skilled tool and die engineer who helped design Honda's first car, Kobayashi’s expertise led to strong relationships with Japanese automakers in North America. Today, over 60% of our products are featured in Honda vehicles. Their main target market is Tier 1 automotive suppliers in North America.
Objectives —
Revamp Kobay's web presence to match its scale, professionalism, and technical capabilities.
Support business development and sales effort with a sleek, informative, and easy-to-navigate website.
Communicate Kobay's unique value proposition (precision forging, end-to-end solutions, plant locations) more clearly and visually.
Kobay Enstel Limited, founded in 1987 by Kaz Kobayashi, Kobay has deep ties to Japan. As a skilled tool and die engineer who helped design Honda's first car, Kobayashi’s expertise led to strong relationships with Japanese automakers in North America. Today, over 60% of our products are featured in Honda vehicles. Their main target market is Tier 1 automotive suppliers in North America.
Objectives —
Revamp Kobay's web presence to match its scale, professionalism, and technical capabilities.
Support business development and sales effort with a sleek, informative, and easy-to-navigate website.
Communicate Kobay's unique value proposition (precision forging, end-to-end solutions, plant locations) more clearly and visually.
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