Activities —
Nameplate, Cover Development, Creative Research & Direction and Content collection & Flatplan
Drivers —
To position "Strokes and Inks" as the go-to annual resource for tattoo inspiration and culture, leveraging its focused content and high-quality production to attract a loyal readership and maintain relevance in the market.
Secure partnerships with car, motorcycle, distillery, brewing, and tattoo aftercare brands to generate advertising revenue, capitalizing on the magazine's niche audience and providing valuable exposure to relevant products and services.
Cultivate a vibrant online and offline community around "Strokes and Inks," leveraging social media, events, and reader submissions to foster engagement, build brand loyalty, and expand the magazine's reach and influence within the tattoo and lifestyle enthusiast communities.
Objectives —
Strokes and Inks objectives are strategically crafted to establish the magazine as the premier destination for tattoo enthusiasts seeking latest inspiration and trends. Its primary goal is to cultivate brand recognition, ensuring that Strokes and Inks becomes synonymous with the vibrant intersection of tattoo culture and lifestyle.
It aims to achieve this by consistently curating high-quality content that celebrates the diversity of tattoo styles, showcases renowned artists, and offers valuable insights and inspiration to its readers. Through engaging storytelling and immersive visuals, each issue of Strokes and Inks will captivate and empower its audience, fostering a sense of belonging and appreciation for the artistry of tattooing."