Activities
Brand Identity & Strategy, Creative Direction, 3D Product and Packaging Design
Drivers
To develop a unique brand identity and value proposition that resonates with the target audience. Emphasizing sustainability, innovation, and exceptional customer service.
To expand market presence through targeted marketing campaigns (Print Ads)
Objectives
The TastyFuel branding project aims to establish a bold and compelling identity for a new player in the energy drink industry. Targeting millennials and sports enthusiasts, the brand positions itself as a symbol of confidence, strength, and limitless energy.
TastyFuel is an energy drink brand centered on personal empowerment enhancing focus, boosting physical performance, and elevating mental clarity through real, organic ingredients that support long-lasting hydration and recovery. The name Tasty evokes flavor and enjoyment, while Fuel conveys energy, power, and functionality. Together, they fuse taste with purpose.
The visual identity for TastyFuel was designed to be aggressive and confident, reflecting the brand’s bold personality. Drawing inspiration from mythological elements, the concept channels strength, endurance, and timeless energy establishing a distinct and resonant presence in a competitive market.
