Activities —
As part of the rebranding initiative for The Avrum Rosensweig Show, I established a consistent visual identity across YouTube and TARS other social platform. This included developing a custom modular logo type, thumbnail system, templates, and SEO-driven episode descriptions to improve discoverability within YouTube’s algorithm.
Drivers —
Low initial visibility and viewer engagement despite high-value, deeply emotional content.
Recent rebranding initiative opened opportunity to align content, message, and audience targeting more strategically.
Lack of brand consistency in thumbnails, metadata, and platform presentation.
As part of the rebranding initiative for The Avrum Rosensweig Show, I established a consistent visual identity across YouTube and TARS other social platform. This included developing a custom modular logo type, thumbnail system, templates, and SEO-driven episode descriptions to improve discoverability within YouTube’s algorithm.
Drivers —
Low initial visibility and viewer engagement despite high-value, deeply emotional content.
Recent rebranding initiative opened opportunity to align content, message, and audience targeting more strategically.
Lack of brand consistency in thumbnails, metadata, and platform presentation.
Client Overview —
The Avrum Rosensweig Show is a Toronto-based video podcast featuring deep conversations with Jewish leaders, educators, artists, and advocates. Hosted by humanitarian and storyteller Avrum Rosensweig, the show explores themes of faith, grief, resilience, identity, and tradition often through the lens of Torah, memory, and human experience.
Objectives —
Establish a cohesive and recognizable brand identity across YouTube, Instagram, and other platforms to strengthen audience trust and loyalty.
Create a polished visual system including thumbnails, video templates, and social media assets.
Position the show as a credible, high-quality media experience that stands out in the Jewish podcast and storytelling space.
Build a visual and narrative brand that feels both deeply personal and universally accessible, aligning with Avrum’s voice and values.
Lay the foundation for long-term brand equity through consistent presentation, tone, and messaging across all content touchpoints.
The Avrum Rosensweig Show is a Toronto-based video podcast featuring deep conversations with Jewish leaders, educators, artists, and advocates. Hosted by humanitarian and storyteller Avrum Rosensweig, the show explores themes of faith, grief, resilience, identity, and tradition often through the lens of Torah, memory, and human experience.
Objectives —
Establish a cohesive and recognizable brand identity across YouTube, Instagram, and other platforms to strengthen audience trust and loyalty.
Create a polished visual system including thumbnails, video templates, and social media assets.
Position the show as a credible, high-quality media experience that stands out in the Jewish podcast and storytelling space.
Build a visual and narrative brand that feels both deeply personal and universally accessible, aligning with Avrum’s voice and values.
Lay the foundation for long-term brand equity through consistent presentation, tone, and messaging across all content touchpoints.
Back to top
Copyright © 2025 Paolo Manansala. All rights reserved